5 Steps to Professionalizing the Fitness Industry w/Mike Stack
Wellness Paradox host Michael Stack recently wrote an article for Club Industry called “Five Steps to Professionalizing the Fitness Industry.” Given this is a topic of keen interest to Wellness Paradox listeners Michael has taken episode 82 to recap and expand on what he talked about in that article around the need for professionalization in the fitness industry.
In this episode, he’ll discuss why the professionalization effort is so critical for the fitness industry if it is to shift from the entertainment-based commodity it’s currently viewed as, to an essential stakeholder in the healthcare delivery system. He’ll suggest the following framework to undergo this professionalism transformation:
1. Shifting our imagery, messaging, and hiring practices.
2. Using evidence-based claims
3. Hiring certified and degreed professionals
4. Cross-sector collaboration
5. Producing, collecting, and reporting outcome metrics
This is an existential conversation for our industry to be having. Please listen and share, the future of our industry, and the health of our nation, depends on it